This Privacy Policy describes how bl7777 collects, uses, stores, discloses, and protects the personal information of players who register and use the bl7777 platform. bl7777 is committed to safeguarding your privacy in full compliance with the Philippine Data Privacy Act of 2012 (Republic Act No. 10173), its Implementing Rules and Regulations, and the data protection standards required by PAGCOR's licensing framework.
Summary: bl7777 collects personal data to operate your account, process payments, comply with PAGCOR and AMLA obligations, and improve the platform. We do not sell your personal data to third parties. You have the right to access, correct, and erase your data under the Philippine Data Privacy Act of 2012. Read on for the full details.
This Privacy Policy ("Policy") applies to all personal information collected, processed, stored, and disclosed by bl7777 ("bl7777," "the Company," "we," "us," or "our") in connection with the operation of the bl7777 online casino and sports betting platform, accessible at bl7777.co (the "Platform"). It applies to all individuals who register an account, browse the Platform, contact customer support, or otherwise interact with bl7777 in any capacity ("you," "your," or "Player").
By registering an account on bl7777 or by continuing to use the Platform after this Policy has been made available to you, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal information as described herein. If you do not agree with any part of this Policy, you should discontinue your use of the Platform.
This Policy should be read together with bl7777's Terms & Conditions and Responsible Gaming Policy, both of which are incorporated herein by reference.
bl7777 is the personal information controller (PIC) in respect of all personal data collected and processed through the Platform, as defined under Section 3(h) of the Philippine Data Privacy Act of 2012 (Republic Act No. 10173, "DPA"). bl7777 determines the purposes for which, and the means by which, personal data is processed.
bl7777 has designated a Data Protection Officer (DPO) who is responsible for ensuring compliance with the DPA, supervising data processing activities, and serving as the primary point of contact for data subjects exercising their rights under the DPA. Contact details for the DPO are set out in Section 16 of this Policy.
bl7777 operates under a license issued by the Philippine Amusement and Gaming Corporation (PAGCOR). Certain data processing activities are carried out in compliance with PAGCOR's regulatory requirements and the Anti-Money Laundering Act of 2001 (Republic Act No. 9160, as amended, "AMLA"), under which bl7777 operates as a covered person subject to mandatory transaction monitoring and reporting obligations.
bl7777 collects personal information through several channels. The categories of information collected, and the circumstances in which they are collected, are described below.
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, nationality, government ID type and number | Registration; KYC verification |
| Contact Data | Philippine mobile number, email address, residential address | Registration; account updates |
| Authentication Data | Hashed password, OTP history, device-linked session tokens | Account login; security events |
| KYC Documents | Scanned government-issued ID (UMID, SSS, PhilHealth, Passport, Driver's License, Voter's ID), selfie photograph | Pre-withdrawal KYC |
| Financial Data | GCash / Maya account number, BPI / BDO / UnionBank account details, transaction reference numbers | Deposits; withdrawals; payment verification |
| Support Communications | Live chat transcripts, email correspondence, submitted complaint or dispute records | Customer support interactions |
| Responsible Gaming Data | Deposit limits, loss limits, self-exclusion requests, session time preferences | Account settings; support-initiated tool activation |
When you access the Platform, bl7777's systems automatically collect certain technical and behavioural data, including:
bl7777 may receive personal data from third parties in the following circumstances: (a) identity verification and fraud prevention service providers that cross-reference submitted KYC documents against public records or watchlists; (b) payment processors and e-wallet operators (GCash, Maya, BPI, BDO, UnionBank, and others) confirming transaction status and account name matching; (c) game providers supplying gaming activity logs for dispute resolution; and (d) regulatory authorities, law enforcement, or courts of competent jurisdiction transmitting information required for compliance purposes.
bl7777 processes personal data only for the purposes set out below, using only the minimum data necessary for each purpose:
Under the Philippine Data Privacy Act of 2012, bl7777 processes your personal information on one or more of the following legal bases:
Sensitive Personal Information: Government-issued ID documents and biometric data (selfie photographs) submitted during KYC constitute sensitive personal information under Section 3(l) of the DPA. bl7777 processes this data only with your explicit consent and solely for identity verification and regulatory compliance purposes.
bl7777 uses cookies, pixel tags, local storage, and similar tracking technologies on the Platform to provide core functionality, improve your experience, and analyse usage. The categories of cookies used are described below:
bl7777 does not use third-party advertising or social media tracking cookies. You may configure your browser to block cookies, though doing so may impair your ability to log in or access certain features of the Platform. For most core Platform features, strictly necessary cookies are the only type in use.
bl7777 does not sell, rent, or trade your personal information to any third party for commercial or marketing purposes. Your data is disclosed only in the circumstances described below:
bl7777 engages trusted third-party service providers to perform specific functions in support of the Platform's operation. These providers process personal data only on bl7777's instructions, under contractual data processing agreements that require them to maintain confidentiality and implement appropriate security measures. Service provider categories include: payment processors (GCash/Maya/BPI/BDO operator networks), identity verification and KYC service providers, cloud infrastructure and hosting providers, game platform providers, SMS gateway operators, and customer support software providers.
bl7777 is required by Philippine law to disclose personal data to the following authorities without your prior consent where legally mandated:
In the event of a merger, acquisition, restructuring, or sale of all or substantially all of bl7777's assets, personal data held by bl7777 may be transferred to the acquiring entity as part of the transaction, subject to appropriate confidentiality and data protection safeguards. bl7777 will notify registered Players of any such transfer via the Platform and/or by email to their registered address prior to or at the time of the transfer.
Certain service providers engaged by bl7777 — including cloud infrastructure providers, game platform operators, and identity verification vendors — may process personal data in servers located outside the Philippines. Where personal data is transferred to a country that does not provide a level of data protection comparable to the Philippines, bl7777 implements appropriate safeguards to ensure that the transfer is lawful and that your data remains protected to a standard equivalent to that required under the Philippine DPA.
Such safeguards include contractual clauses imposing DPA-equivalent obligations on the recipient entity, and where applicable, confirmation that the recipient country's data protection framework has been assessed as adequate by the National Privacy Commission of the Philippines. bl7777 will not transfer personal data to recipients outside the Philippines who cannot provide appropriate data protection guarantees.
bl7777 retains personal data for as long as necessary to fulfil the purposes for which it was collected, subject to any legal, regulatory, or contractual retention obligations. The following retention periods apply as a general guide:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | PAGCOR licensing; AMLA requirements |
| KYC documents and identity data | Duration of account + 5 years post-closure | AMLA Section 9 (5-year retention mandate) |
| Transaction and payment records | 5 years from transaction date | AMLA; BIR record-keeping requirements |
| Gaming activity logs | 3 years from activity date | PAGCOR licensing; dispute resolution |
| Customer support communications | 3 years from last interaction | Dispute resolution; quality assurance |
| Marketing preferences | Until opt-out or account closure | Consent (revocable) |
| Self-exclusion records | Duration of exclusion + 5 years | Responsible gaming obligations; PAGCOR |
Upon expiry of the applicable retention period, bl7777 will securely delete or anonymise personal data so that it can no longer be associated with any identifiable individual, unless a further legal or regulatory obligation requires its continued retention.
bl7777 implements a layered security architecture to protect your personal data against unauthorised access, disclosure, alteration, and destruction. Our technical and organisational security measures include:
Your Security Responsibility: You are responsible for maintaining the confidentiality of your Account credentials. bl7777 will never ask you for your password by email, SMS, or live chat. If you receive such a request, do not respond — contact bl7777 support immediately.
As a data subject under the Philippine Data Privacy Act of 2012, you have the following rights with respect to your personal data processed by bl7777. To exercise any of these rights, contact bl7777's DPO using the contact details in Section 16. bl7777 will respond to verified requests within ten (10) business days or such extended period as may be required by the complexity of the request.
You have the right to know whether bl7777 holds personal data about you, the purposes for which it is processed, and the categories of third parties to whom it has been disclosed.
You may request a copy of the personal data bl7777 holds about you, including your account information, KYC records, transaction history, and gaming activity data.
You may request correction of any inaccurate or incomplete personal data bl7777 holds about you. Some corrections (e.g., legal name changes) require supporting documentation.
You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected. This right is subject to legal retention obligations under the AMLA and PAGCOR requirements.
You may object to the processing of your personal data for marketing purposes or processing based on legitimate interests. Objection to processing necessary for legal compliance or contractual performance may not be accepted.
You may request a copy of your personal data in a structured, commonly used, machine-readable format, or request that it be transmitted directly to another controller where technically feasible.
Requests to exercise DPA rights must be submitted in writing (by email) to bl7777's DPO. bl7777 may require verification of your identity before processing a right-exercise request to ensure data is not disclosed to or altered by unauthorised persons. If you are not satisfied with bl7777's response, you have the right to lodge a complaint with the National Privacy Commission of the Philippines (NPC).
21+ Only. The bl7777 Platform is strictly restricted to persons aged 21 years and older per PAGCOR regulations. bl7777 does not knowingly collect personal data from persons under the age of 21.
If bl7777 discovers or is credibly informed that personal data has been collected from a person under the age of 21, bl7777 will immediately suspend the associated account, void any wagers placed, and initiate a review of the account. Any funds deposited by an underage person will be returned to the deposit source (after deduction of any regulatory compliance costs) following completion of the review.
Parents or guardians who believe that a person under 21 in their care has created an account on bl7777 are encouraged to contact bl7777's customer support or DPO immediately. bl7777 will cooperate with any PAGCOR investigation into underage gambling incidents and will report confirmed cases to relevant authorities as required by applicable law.
bl7777 may send you marketing communications — including promotional offers, bonus notifications, game recommendations, and news about new Platform features — via SMS to your registered Philippine mobile number and/or by email to your registered email address. Marketing communications are sent only where you have provided your consent or where a legitimate interests basis exists (e.g., informing existing players of promotions directly related to games they have played).
You may withdraw your consent to marketing communications at any time by: (a) updating your communication preferences in your bl7777 account settings; (b) clicking the "unsubscribe" link included in any marketing email; or (c) contacting bl7777 customer support and requesting removal from the marketing list. Withdrawal of marketing consent does not affect the lawfulness of marketing communications sent prior to withdrawal.
Withdrawal of marketing consent does not affect the receipt of operational communications — such as account security alerts, deposit confirmations, withdrawal notifications, and OTP messages — which are sent on the basis of contractual necessity and cannot be opted out of while your account remains active.
The bl7777 Platform does not contain links to third-party websites or services for commercial or advertising purposes. To the extent that any third-party game providers or payment gateways are accessed through the Platform, those third parties operate under their own privacy policies in respect of any personal data collected directly by them through their own systems. bl7777 is not responsible for the privacy practices of third-party game providers or payment processors and encourages you to review the privacy policies of those providers.
bl7777 reserves the right to amend this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, our data processing practices, or Platform functionality. Where an amendment is material — meaning it could meaningfully affect your rights as a data subject or significantly alter the purposes for which your personal data is processed — bl7777 will provide not less than fourteen (14) days' advance notice prior to the effective date of the change, via a prominent notice on the Platform and, where practicable, by email to your registered address.
For minor, non-material amendments (such as typographical corrections or clarifications that do not alter the substance of any data processing purpose), bl7777 may publish the updated Policy without advance notice, with changes taking effect upon publication. The "Effective Date" displayed at the top of this page will always reflect the date of the most recent revision. Continued use of the Platform after any revised Policy becomes effective constitutes your acceptance of the changes.
For questions, complaints, or requests relating to this Privacy Policy, the exercise of your DPA rights, or any data protection concern, please contact bl7777 through the following channels:
If you are not satisfied with bl7777's response to a data protection concern, you have the right to lodge a complaint directly with the National Privacy Commission of the Philippines (NPC). The NPC's contact information is publicly available on its official government website.
Effective Date: This Privacy Policy is effective as of January 1, 2026. It supersedes all prior versions. By continuing to use the bl7777 Platform, you confirm your acknowledgement and acceptance of this Policy.
Six practical commitments that define how bl7777 handles your personal data — not just as legal obligations, but as standards we hold ourselves to.
bl7777 does not sell, rent, or trade your personal information to any third party for commercial purposes — ever. Your data is shared only with service providers who process it on our behalf, under strict contractual data protection terms, or with Philippine regulatory authorities as required by law.
Every connection between your device and bl7777 uses TLS 1.3 with 256-bit encryption — the same standard used by Philippine banks and government portals. Your KYC documents, payment details, and account credentials are encrypted both in transit and at rest.
bl7777's data practices are designed around the Philippine Data Privacy Act of 2012 (RA 10173). We have a designated Data Protection Officer, maintain a personal data inventory, implement privacy-by-design principles, and have a documented breach response procedure including NPC notification requirements.
Marketing communications are opt-in and can be withdrawn at any time from your account settings or by contacting support. Your DPA rights — access, rectification, erasure, portability, and objection — are all exercisable by contacting bl7777's DPO, with a response commitment of ten business days.
bl7777 keeps your data only as long as necessary. Retention periods are mapped to specific legal obligations — primarily the AMLA's five-year record-keeping requirement — with secure deletion or anonymisation applied promptly at the end of each retention period.
In the unlikely event of a data breach affecting your personal information, bl7777's incident response procedure requires NPC notification within 72 hours and direct player notification without undue delay — in accordance with the DPA's breach notification requirements. You'll always know if your data is affected.
Our Data Protection Officer and support team are available to answer questions about this Policy, help you exercise your DPA rights, or address any data privacy concern you may have about your bl7777 account.
PAGCOR regulated. Philippine Data Privacy Act compliant. 21+ only.
21+ Only. bl7777 is a real-money gaming platform restricted to players aged 21 and above per PAGCOR regulations. Gambling involves financial risk. See our Responsible Gaming page for tools and support resources.